Come as You Are, Melbourne Fashion Week 2025 Campaign.

The ‘Come As You Are’ campaign for Melbourne Fashion Week (M/FW) 2025 invited everyone to participate in a city-wide celebration of fashion through self-expression. The event took place from October 20th to 26th, 2025, and featured runways, talks, exhibitions, and workshops, highlighting the creativity and individuality of the fashion community. 

Featuring campaign faces Savannah Kruger in Sabatucci, Mike Nguyen, Charlene Davies & Nyapal.

Styled by Stuart Walford. Photographed by Alexandrena Parker. Art Director Nathan Taylor. Videography by Darcie Hucks. Hair by Phoenix Ly. Makeup Rob Povey. Beauty assist Elizabeth Ivy. Stylist assist Molly Couch. Photo retouch Shetouch. Video edit by Yanni Zhou. Production by Tiny Disco.